SOCIOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4301	Bersay İletişim Enstitüsü Proficiency Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ
Recommended Optional Program Components:	None
Course Objectives:	Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world
2) Students will be able to create communication strategies by taking into consideration needs and opportunities
3) Students will be able to comprehend the importance of communication process in terms of public relations practices.
4) Students will be able to evaluate the best practices of different subjects of public relations

Course Content

This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	New Media, New Communication
3)	Influencer Marketing
4)	Sports Communication
5)	Corporate Communication
6)	Crisis Communication
7)	Online Communication _ Midterm Exam
8)	Marketing Communication and Brand Management
9)	Leader Communication
10)	Media Communication
11)	Corporate Social Responsibility
12)	Topic and Agenda Management
13)	Financial Communication
14)	Internal Communication

Sources

Course Notes / Textbooks:	Presentations of Bersay
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	76
Midterms	1	3
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2)	To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3)	To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4)	To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5)	To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6)	To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7)	To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8)	To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9)	To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10)	To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11)	To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12)	To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.