| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP3302 | Ajans Press Media Monitoring and Coverage | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. ELİF ENGİN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Assoc. Prof. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey. |
|
The students who have succeeded in this course; 1) Students will be able to define the history of media monitoring in Turkey and all around the world. 2) Students will be able to recognize the importance of media monitoring in communication professions. 3) Students will be able to analyze the best practices in media monitoring. 4) Students will be able to identify the different media monitoring areas. 5) Students will have the knowledge about monitoring the media. 6) Students will be able to comprehend the importance of media monitoring in public relations |
| This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts. |
| Week | Subject | Related Preparation |
| 1) | Introduction to media monitoring and analysis | |
| 2) | Historical development of media monitoring in Turkey and all around the world. | |
| 3) | Monitoring media for TV | |
| 4) | Monitoring media for radio | |
| 5) | Monitoring media for newspaper | |
| 6) | Field work at Ajans Press | |
| 7) | Midterm exam | |
| 8) | Analyzing Turkish newspaper coverage and news | |
| 9) | Field work at Ajans Press | |
| 10) | Relationship between democracy, media freedom and monitoring media | |
| 11) | Analyzing news on television | |
| 12) | Best practices in media monitoring | |
| 13) | Discussions about media, news and analyzing media with CEO of Ajans Press | |
| 14) | Review for final exam |
| Course Notes / Textbooks: | |
| References: | Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Homework Assignments | 2 | 3 | 6 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 6 | 6 |
| Total Workload | 120 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |