COP3302 Ajans Press Media Monitoring and CoverageBahçeşehir UniversityDegree Programs INTERNATIONAL FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP3302 Ajans Press Media Monitoring and Coverage Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. ELİF ENGİN
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Assoc. Prof. ELİF ENGİN
Recommended Optional Program Components: None
Course Objectives: This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the history of media monitoring in Turkey and all around the world.
2) Students will be able to recognize the importance of media monitoring in communication professions.
3) Students will be able to analyze the best practices in media monitoring.
4) Students will be able to identify the different media monitoring areas.
5) Students will have the knowledge about monitoring the media.
6) Students will be able to comprehend the importance of media monitoring in public relations

Course Content

This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to media monitoring and analysis
2) Historical development of media monitoring in Turkey and all around the world.
3) Monitoring media for TV
4) Monitoring media for radio
5) Monitoring media for newspaper
6) Field work at Ajans Press
7) Midterm exam
8) Analyzing Turkish newspaper coverage and news
9) Field work at Ajans Press
10) Relationship between democracy, media freedom and monitoring media
11) Analyzing news on television
12) Best practices in media monitoring
13) Discussions about media, news and analyzing media with CEO of Ajans Press
14) Review for final exam

Sources

Course Notes / Textbooks:
References: Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 5 65
Homework Assignments 2 3 6
Midterms 1 4 4
Final 1 6 6
Total Workload 120

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To correctly identify the problems and to be able to ask the correct questions 2
2) To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance 1
3) To understand and grasp the full details of theoretical arguments and counter arguments 2
4) To be fully prepared for a graduate study in finance and to have lifelong learning awareness 2
5) To be able to apply theoretical principles of finance to the realities of practical business life 1
6) To develop solutions for managerial problems by understanding the requirements of international financial markets 2
7) To think innovatively and creatively in complex situations 3
8) To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life 2
9) To have the competencies of the digital age and to use the necessary financial applications 2
10) To be able to use at least one foreign language both for communication and academic purposes 1
11) To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life 2
12) To develop an objective criticism in business and academic life and having a perspective to self-criticize 2