Week |
Subject |
Related Preparation |
1) |
Course introduction. |
none |
2) |
Screening of the film “Sideways”. Understanding of how to break a scene down. Introduction to conventional narrative language. |
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3) |
Screening of the film "The Insider”. Creating a deeper emotional point of view via camera and lense choice. |
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4) |
Screening of the film “Lost Highway”. Taking point of view deeper into the unconsciousness. Use of a dynamic sound mix to play with and shift point of view. |
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5) |
Screening of the film “La Promesse”. Understanding what “naturalism” means and how to achieve it in cinema. Restricted point of view in the emotional plane. |
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6) |
Screening of the film “Elephant”. Extreme restriction of point of view beyond the audiences expectations. Introduction to large scale narrative structure. |
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7) |
Screening of the film “Days of Heaven”. Discussion of displaced point of view in narration. |
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8) |
Screening of the film “Bad Lands”. Understanding of the effect of a displaced point of view, what kind of emotional effect this produces. |
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9) |
Screening of the film “The Limey”. Discussion of uncertain point of view in narration. |
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10) |
Screening of the TV shows “The Office” & “Curb Your Enthusiasm”. Understanding of elements of traditional sit-com formal elements, and seeing new directions in the form. |
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11) |
Screening of the film “Crouching Tiger, Hidden Dragon”. Understanding of genre expectations. Formal elements of action sequences and how to play with them. |
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12) |
Screening of the film “Secrets and Lies”. Depth of characterization and multiple restricted point of views. |
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13) |
Screening of the film “L’Argent”. Restriction of formal qualities to bring out pure cinematic effects. |
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14) |
Screening of the film “Dark Water”. Use of cinematic elements and point of view in creating effects in the horror genre. Final lecture. Recap of all subjects covered in the semester into a complete picture of how narration in cinema works. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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