PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV3978 | Modernity and Other Ways of Seeing | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to discuss the modern way of seeing with its socio-economical, cultural and artistic dimensions and to point to different ways of seeing. |
The students who have succeeded in this course; 1. Develop a critical perspective regarding the historical development of modern societies; 2. Identify the way of seeing that is both the producer and a product of modernity 3. Identify modernist and postmodernist works and create critical texts ; 4. Develop a sophisticated criticism of cultural products; 5. Explore different forms of narration and understand the way of seeing that they produce; 6. Develop ideas/concepts/artworks in relation to other works of art and culture. |
In this course, modern way of seeing that is a product and a producer of modernity and other ways of seeing will be discussed through art, cinema, music, architecture and literature. Modernity and its reflections in the city and its culture will also be examined. |
Week | Subject | Related Preparation |
1) | ||
1) | Introduction | |
2) | On Seeing | |
3) | Modernity as a Way of Seeing | |
4) | Schorske's Vienna | |
5) | Benjamin's Paris Simmel's Berlin | |
6) | Exhibition Visit and Discussion | |
7) | Online Exhibition Visit | |
8) | Exhibition Project Presentations | |
9) | Modernism and Postmodernism | |
10) | Modernism and Postmodernism | |
11) | Homework Presentations Discussion on Artworks | |
12) | Art and Literature | |
13) | Music | |
14) | Final Project Presentations |
Course Notes / Textbooks: | Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999] |
References: | Books: * Schorske, Carl E. (1981). Fin-de-siècle Vienna : politics and culture. New York: Vintage Books [DB 851 .S34 1981] * Benjamin, Walter (1999). Illuminations. London: Pimlico [PN 37 .B4413 1999] |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 3 | % 20 |
Project | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 3 | 3 | 9 |
Project | 1 | 4 | 4 |
Homework Assignments | 1 | 2 | 2 |
Final | 1 | 4 | 4 |
Total Workload | 131 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |