Course Objectives: |
The course is designed to prepare students for the ever-changing environment of international trade. Topics include company policies towards exports, investigating and choosing export markets, international trade terminology, import-export risks, pricing and payment methods, export-import organization, logistics and financing. Topics are covered in class and within a company environment assigned by the department. |
Course Content: |
1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
4th Week: Export - Import Organization
Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
6th Week: Payment Methods and Financing
Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures /
Letter of Credit and other main Methods of Foreign Trade Payment
7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
8th Week: Midterm
9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations
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Week |
Subject |
Related Preparation |
1) |
1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
|
|
2) |
2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
|
|
3) |
3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
|
|
4) |
4th Week: Export - Import Organization
Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
|
|
5) |
5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
|
|
6) |
6th Week: Payment Methods and Financing
Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures /
Letter of Credit and other main Methods of Foreign Trade Payment
|
|
7) |
7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
|
|
8) |
8th Week: Review
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|
9) |
9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
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|
10) |
10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
|
|
11) |
11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations |
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Program Outcomes |
Level of Contribution |
1) |
Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information |
5 |
2) |
Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. |
4 |
3) |
Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. |
3 |
4) |
Can communicate orally and in writing with a good knowledge of English grammar. |
3 |
5) |
He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. |
4 |
6) |
Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. |
5 |
7) |
He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
4 |
8) |
Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. |
3 |
9) |
With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
3 |