OPTICIANRY (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | PRL4540 | ||||||||
Ders İsmi: | Corporate Visual Identity Design | ||||||||
Ders Yarıyılı: | Spring | ||||||||
Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
Course Content: | Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Corporate Visual Identity Design | |
2) | Design principles of CVI Design | |
3) | Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator) | |
4) | Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator) | |
5) | Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework. | |
6) | Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator) | |
7) | Reviewing sample designs | |
8) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
9) | From Solution to Evaluation. | |
10) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) | |
11) | Product and Corporate Design. | |
12) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework. | |
13) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
References: |
Ders Öğrenme Kazanımları | ||||||||
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Program Outcomes | ||||||||
1) The student acquires theoretical and practical knowledge related to his field at a basic level. | ||||||||
2) The student owns information about moral discipline and ethical rules related to his field. | ||||||||
3) The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | ||||||||
4) The student manages a duty independently by using the knowledge about his field at a basic level. | ||||||||
5) The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | ||||||||
6) The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||||
7) The student complies with and contributes to quality management and processes. | ||||||||
8) The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||||
9) The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | The student acquires theoretical and practical knowledge related to his field at a basic level. | |
2) | The student owns information about moral discipline and ethical rules related to his field. | |
3) | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. | |
4) | The student manages a duty independently by using the knowledge about his field at a basic level. | |
5) | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | |
6) | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | |
7) | The student complies with and contributes to quality management and processes. | |
8) | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | |
9) | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 65 |
Homework Assignments | 2 | 4 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 119 |