INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | REK5207 | ||||||||
Ders İsmi: | Fundamental Principles of Marketing | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Prof. Dr. SERDAR PİRTİNİ | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company. |
Course Content: | Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction. | |
2) | Overview of marketing communication and the marketing communication process. | |
3) | The communication process. | |
4) | Buyer behaviors. | |
5) | Marketing communication planning process. | |
6) | Media planning and strategy. | |
7) | Evaluation of media. | |
8) | Marketing communication tools. | |
9) | Advertising, brand management, branding. | |
10) | Communication strategies. | |
11) | Public relations, publicity, corporate image. | |
12) | Corporate advertising, event and sponsorship. | |
13) | Direct marketing and personal selling. | |
14) | Objectives and budgeting for promotional program. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. / Will be given weekly. |
References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
Ders Öğrenme Kazanımları | ||||||||
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Program Outcomes | ||||||||
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | ||||||||
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | ||||||||
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | ||||||||
4) Can communicate orally and in writing with a good knowledge of English grammar. | ||||||||
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | ||||||||
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | ||||||||
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | ||||||||
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | ||||||||
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 5 | 35 |
Midterms | 7 | 35 |
Final | 7 | 60 |
Total Workload | 172 |