INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | PRL4545 | ||||||||
Ders İsmi: | Public Relations and Visuality | ||||||||
Ders Yarıyılı: |
Spring Fall |
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Ders Kredileri: |
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Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Instructor SİNEM İNCE | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
Course Content: | In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | What is your target in visual productions? How can you find information? | |
2) | Writing, storyboard and first step to production | |
3) | Visual Production Overview Camera-graphics | |
4) | Visual Production Overview Lighting-Voice-Music | |
5) | Visual Production Overview Last Part - Editing | |
6) | How does Visual Production Process Work in PR? | |
7) | How Visual Productions works with PR? Image films with examples | |
8) | What is trailer? How can you product trailers? With examples | |
9) | How can you product corporate education films for companies? | |
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | |
11) | Video Productions and Media Relations | |
12) | Video News Releases | |
13) | Video News Releases with examples | |
14) | Review For The Final Exam |
Course Notes / Textbooks: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Ders Öğrenme Kazanımları | ||||||||
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Program Outcomes | ||||||||
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | ||||||||
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | ||||||||
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | ||||||||
4) Can communicate orally and in writing with a good knowledge of English grammar. | ||||||||
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | ||||||||
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | ||||||||
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | ||||||||
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | ||||||||
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 3 | % 10 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 39 |
Presentations / Seminar | 2 | 6 |
Project | 7 | 41 |
Homework Assignments | 1 | 3 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 134 |