Week |
Subject |
Related Preparation |
1) |
Welcome! Course / Student Introductions
Review of syllabus and course requirements; textbook and assignments |
Ders izlencesi |
2) |
Introduction to marketing concept : its relevance in Turkish educational system, marketing structures and systems |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
|
3) |
Environmental Scanning and marketing opportunity analysis |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
4) |
Marketing information system : marketing research, marketing
planning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
5) |
Promotion decision : communication process; promotion
strategies (in relation to education) |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
6) |
Performance and control: marketing audit |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
7) |
Notion of quality and effectiveness, quality and accountability, quality standards and systems in educational improvement |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
8) |
Theories and concepts of relationship marketing |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
9) |
Marketing of education services |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
10) |
Role of marketing research in decision-making. |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
11) |
Analyze the marketing system, study the characteristics of
consumer behavior, and define market segmentation and target
markets in context of external and internal customer |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
12) |
Positioning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
13) |
Brand management |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
14) |
Pricing stratejy |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
Course Notes / Textbooks: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
References: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
|
Program Outcomes |
Level of Contribution |
1) |
They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). |
2 |
2) |
They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. |
2 |
3) |
They are aware of national and international values in performing arts. |
2 |
4) |
Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. |
1 |
5) |
They have the sensitivity to run a business successfully in their field. |
3 |
6) |
Develops the ability to perceive, think, design and implement multidimensional from local to universal. |
3 |
7) |
They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. |
2 |
8) |
They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. |
3 |
9) |
They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. |
1 |
10) |
They follow English language resources related to their field and can communicate with foreign colleagues in their field. |
1 |
11) |
By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. |
3 |
12) |
They can produce original works within the framework of an interdisciplinary understanding of art. |
2 |
13) |
Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. |
3 |
14) |
Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. |
2 |
15) |
They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
3 |