INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ENM3003 | ||||||||
Ders İsmi: | Marketing Analytics | ||||||||
Ders Yarıyılı: |
Spring Fall |
||||||||
Ders Kredileri: |
|
||||||||
Language of instruction: | English | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods. |
Course Content: | Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Introduction and Main Definitions | |
2) | The History of Marketing and the Change of the Marketing Concept | |
3) | The Definiton of Customer and Understanding the Consumer | |
4) | Marketing Information System and Market Research | |
5) | The Organization of the Marketing Department in the Corporations and the Relationships with other Departments | |
6) | Strategic Marketing Planning and Preparation of the Marketing Plan | |
7) | Marketing Environment and Marketing Mix | |
8) | Product Management and New Product Development | |
9) | Pricing Strategy and Discount Politics | |
10) | Distribution and Logistics Decisions | |
11) | Integrated Marketing Communication and Promotion Methods | |
12) | Advertising and Public Relations | |
13) | Personal Sales Management and Sales Promotions | |
14) | Internet, Social Media and Digital Marketing | |
15) | Preparation for Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Principles of Marketing - Philip Kotler - Pearson - 13th Ed. |
References: | Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines |
Ders Öğrenme Kazanımları | ||||||||
---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||
1) Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | ||||||||
2) Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | ||||||||
3) Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | ||||||||
4) Can communicate orally and in writing with a good knowledge of English grammar. | ||||||||
5) He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | ||||||||
6) Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | ||||||||
7) He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | ||||||||
8) Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | ||||||||
9) With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Homework Assignments | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 3 | 45 |
Homework Assignments | 4 | 15 | 60 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 109 |